The top real-estate broker in the US sold $1.9 billion worth of homes in 2017 — and he says he pulled it off by following 2 top rules of selling

Ben Caballero is the top real-estate agent in the US. He sold $1.9 billion worth of homes in 2017. Caballero said he followed two top rules of selling to pull it off: make it as easy as possible for your clients to buy your product, and make sure they like you. The first rule is something Amazon does particularly well, he said. Ben Caballero sold 4,799 homes worth a cumulative $1.9 billion in 2017 — an average of 92 homes per week. This feat has placed him firmly as the top real-estate agent in the US, according to Real Trends, a residential brokerage industry publication. He was recognized by Guinness World Records for selling 3,556 homes in 2016. But Caballero,...

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How to Get Engagement on Your Business Facebook Page

Engagement on Business Facebook Page

Back in January 2018, Facebook announced a change in the platform’s algorithm particularly regarding the number of public contents and personal posts that appear on users’ News Feed. The change is designed to prevent users’ News Feed from getting overwhelmed by public posts from businesses, media, and commercial brands. In other words, Facebook is trying to be more personal by prioritizing the contents or posts that spark meaningful social interactions among users. Such changes may not bring any adverse effects to established brands, but small businesses and startups that already struggle to get more exposure on Facebook may have to revise their online marketing strategies to stay visible and relevant to all users. While posts from businesses will not be...

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7 Reasons a Local Small Business Must Have a Facebook Page

Reasons to Post to Facebook

One of the keys to a successful small business venture is choosing the right location or platform to launch the marketing campaign. You need to advertise where the customers are always around; for a lot of business owners, this place is called Facebook. It has been quite a while since Facebook changed its course from being a simple social network for college students to connect with each other into a giant online platform where small businesses from all around the world are flooding every user’s News Feed with advertisement and promotional posts of all sorts. Despite the recent revelation that the social networking site was involved in a potentially dangerous privacy-breaching business activity in which Facebook provided access to users’...

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